Our approach
We engage in two core ways:
Direct Investments
where we commit our capital alongside proven operators solving foundational problems.
Strategic Advisory
where we guide growth, structuring, and critical decision-making through deep involvement with leadership teams and stakeholders.
At Velmara Investments, we operate with the flexibility to both invest and advise—depending on where we can deliver the greatest strategic impact.
Our investments are concentrated, long-term, and designed to reinforce the resilience and alignment of the businesses we support.
Our advisory work is hands-on and focused. We help navigate capital decisions, strategic inflection points, and operational pivots—always with the goal of long-term durability and compounding value.
Whether as a capital partner or strategic advisor, we stay close to execution, remain aligned with leadership, and measure success through outcomes that endure.
Velmara Investments is a Dallas-based merchant investment firm deploying proprietary capital and providing strategic advisory to resilient businesses across North America. We work directly with founders and leadership teams to structure, scale, and sustain long-term value.